Launch activities are important for all brands. Three important stages include pre-launch, actual launch and post-launch activities. It starts with press releases and teaser campaigns all hinting that something new is coming and then, getting the right influencers involved as ambassadors. When the excitement of launch day arrives, it’s important to position and partner correctly to drive extended interest. Finally, as post launch descends, it’s key to continually educate consumers on the product or service and leverage the interest with promotional offers. Every stage is crucial and we value the process of executing a launch marketing plan.