Encourage consumer engagement.

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Branded Entertainment

Branded entertainment is crucial. This occurs when marketers take advantage of effective content to make this an everyday part of the marketing mix to tell an engaging story while still staying in sync with the overall marketing strategy. The message, the visuals, and where the messages are posted help to create a formula of success. Top brands are undergoing a digital renaissance, as it becomes an increasingly viable way to connect brands and consumers through entertaining storytelling.

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