2016 Treasure Street
– A Celebration of Possibilities and Potential
Since 2015, MonkeyTag has had the privilege of working closely with Texas Scottish Rite Hospital for Children and the event chairmen to bring the Treasure Street Fundraiser Gala to life. And for the 21st annual event, we were tasked with creating an event identity using the theme of “confetti”. This theme posed a unique challenge of coming up with different design esthetics that not only communicated this fun and light-hearted theme, but also resonated with the Dallas elite attending the event. The invitation collateral package would then be distributed to guests and sponsors prior to and during the event to encourage guests to attend and donate funds. All proceeds would help assist in providing necessary resources for Texas Scottish Rite Hospital for Children.
Naturally, we looked to the hospital itself as a source of inspiration for this confetti theme. In doing so, we discovered that the kaleidoscope, located near the main entrance of the Dallas Campus, sparked an idea. A kaleidoscope is often a symbol of possibilities and potential. The slightest movement brings a whole new image full of excitement, connection and colorful geometric shapes to life. From there, our “Confetti Fun for Twenty-One” idea was born. Using jewel tone colors with a pop of gold foil on the invitation perfectly balanced the theme and the style of the event. It was quite the celebration, as the 2016 gala drew record setting attendance and helped raise over $1.1 million to carry out the hospital’s mission of treating, researching, and pioneering pediatric orthopedic care.
Award Winner: 2017 Communicator Award of Excellence