– Developing Awareness Winning Tactics
How many shelves are available for my products? What promotions can we execute? Planning the process to promote directly to consumers can be overwhelming and tedious work. It’s always worth the effort, though, because these activities will translate into stronger awareness and product sales.
Samsung has a vision that’s big and bold. Their retail presence needed to represent this brand tenet and create a standout destination that potential customers couldn’t ignore. These retail spaces not only drew the people in, but delivered an experience that enhanced the relationship between Samsung and the public.