2016 Holiday Gift Kit
– Preparing to Blast Off
Our brand story came to life over the span of almost a year. We factored in everything, from when our dream began, to how every office location along the way influenced our culture. So, the initial challenge in formulating our story wasn’t that we didn’t have enough history and inspiration to tell it. Rather, it was composing a brand story that entertained while also exemplifying who we are and what we do best. Once the story was written, we knew the delivery had to be great.
We pride ourselves at just how far we are able to push the creative envelope for all of the brands we work on, including our own. With that, the next challenge was to present our brand story in a way that was thoughtful, engaging, and undoubtedly entertaining. It also needed to be tangible, so a three-dimensional approach was the way to go. We next conceptualized design ideas around the overall presentation and collateral of the kit experience. The team then focused on designing the artwork for Able 6, our story’s lead character. Able 6, along with the other collateral, was meticulously designed and constructed to securely fit within the holiday kit. This fitting was extremely important since the grand reveal bestowed an elaborate, engaging experience. With everything completed, we realized Able 6 had become the “it factor” that would help solidify our brand and make our story memorable.
All the hard work had paid off, and we were ready to not only share our story, but also share an iconic brand holiday kit. The world was our audience, and we wanted to share our creation with everyone! However, rather than blanket the whole world with our story, we decided to take a more strategic approach. We would share our story in waves. To begin, friends and family were the first recipients of our kits and brand story. Then, over the next several months, our plan is to release additional elements of the brand story to a much broader audience.
Storytelling. It’s what we do.
Want to learn more? Please click the button below to visit our blog and read what we learned in bringing Able 6 from concept to reality.
The MonkeyTag Holiday Gift Kit theme centered on the idea of a box containing TOP SECRET information supporting the space mission narrative within the brand story. We used a clear-coat, spot UV application on the logo (box exterior), and we used star constellations (box interior) to tie in themed elements of mystery and space.
All delivered kits included a custom designed Holiday card that was placed into a black “Mission Brief” envelope. In addition, a Story Bonus card was placed into a black “You Have Been Selected” sleeve. When that sleeve is removed, a lid (with cutout hole for retrieval) is revealed and access is granted to a limited edition MonkeyTag Vault specimen, Able 6. The creation process for the MonkeyTag Holiday Gift Kit and the Able 6 figurine proved to not only be successful, but to be a wonderful team learning experience, as well. Starting from just a collection of ideas, our team conceptualized all of the creative design. They worked diligently with our production partners, and the end result was the delivery of an unbelievable and memorable kit.
Our story has just begun. More will be revealed soon.
Award Winner: 2017 Silver ADDY Award
Award Winner: 2017 Communicator Award of Excellence
Award Winner: 2017 DFW AMA Marketer of the Year