Stuff We Are Passionate AboutUnderstanding User Experience: How People Drive Design
It’s hard to imagine getting through the day without technology. Think of all the revolutionary designs that have popped up in our daily lives just within the last several years. Touch screens. Voice activation. Facial recognition. Bluetooth integration. Not only do these features make our lives better, but they also open up a whole realm[...]Adapting in Business
How Brands are Switching to Design Thinking There are two factors any company needs to succeed – growth and innovation. Sounds pretty straight forward, right? However, those who have been responsible for managing these objectives are probably experiencing a mini-panic attack thinking about it. Business growth and innovation can cause a stressful environment, one which[...]Four Brands We Are Excited to See This Holiday Season
It’s here, the most wonderful time of the year! With the holiday season upon us, we begin seeing the chain retailers bust out Christmas trees, ornaments, wreaths, and endless reindeer and snowman decor. Your favorite nightly program becomes an ode to holiday cheer and families gather around the tree. Christmas is my favorite time of[...]Ethics of Image Retouching
Image retouching in advertising is a hot topic, especially in regard to how women are portrayed. Being an image retoucher for several years, I’ve modified photos of people from subtle alterations to substantial reconstructions, gaining a perspective of my own, while watching public opinion and the collective standards of ‘image’ brought to light. The primary[...]Hanging Out the Shingle: Should You Start Your Own Agency?
At some point, most people look at the owner(s) of their company and the client income coming in and think, “You know, I could do this all by myself. I would make more money, and no one would tell me what to do. It would be great!” In the advertising world, where freelance work is abundant,[...]Improv & Design
As an improv performer, the art of improv permeates every aspect of my life from relationships to how I meet new people. So, of course it would find its way into my job as a graphic designer. When you think about it, improv and design really aren’t that different; they’re both a means to create[...]A Recipe for Success
Since I was a little girl, cooking has always been a hobby at which I’ve excelled. I don’t mean to brag, but I even had a Martha Stewart apron at age 13. However, despite my passion for cooking, baking was my downfall. Baking requires precision, methodical steps, and above all, patience. Recently I’ve decided to[...]The Calm in the Storm: Creativity in an Open-Office Environment
For the past few years, creative studios have made major interior design shifts toward open-office layouts. While tearing down cubicle walls can be great for communication and team interaction, it can also be stifling for creativity. Research shows that in addition to open offices, there is a need for space to accommodate phone calls, brainstorming,[...]New Year. New Focus.
It is that time again, when everyone is determined to find a sense of renewal with the new year. But how often do we keep our resolutions? Each year I tell myself, “you’ve got this” or “of course you can do this all year,” which always ends up becoming, “well, there is always next year.”[...]The Underdog Effect
Have you ever heard a story where a man/woman/team/company overcome great obstacles, hardships and adversity to achieve success? I am sure you have. It is known as “The Underdog” story and it could be a movie genre within itself. For example, there is David and Goliath, Rocky, Rudy, Cinderella Man, Invincible, The Pursuit of Happiness,[...]