Presenting Like an Artist
Authored by: Armando Perez, Graphic Designer
The creative industry is unique in that it offers a giant point-of-entry for freelancers or boutique agencies to enter the market and compete with large firms. This has led to a rise of artists, photographers, designers, makers and doers to create a business solo, or with a small group, that adheres to their personal vision. Now, artists are responsible for not only being the creative talent but the face of their business. Thus, challenging them to use both left and right hemispheres of the brain to communicate inspirations and strategy when presenting ideas.
As an artist, it is hard to always articulate the intricacies behind a creative approach to a project because we are “too close” to the work or because the creative mind doesn’t work in a linear fashion. Regardless, I have found it is important to break down the work piece-by-piece when presenting. Below is my own personal strategy for presenting creative to clients to not only gives my work depth, but allow me to share my point-of-view and ultimately sell in my design.
Tell a Story
Your story should be written even before you begin constructing your masterpiece. You are a creative being so this may come naturally. Start with an introduction of yourself and explain what you do. This is where you describe your unique approach to design. In a meeting, this gives you an opportunity to set the stage, connect with your audience on a genuine level, and give insight on who you are as an artist.
Deliver Your Message
You’ve made an awesome introduction about yourself and what you do, now it’s time to deliver your message. Be clear and concise whether it is a pitch, concept presentation, or an inspirational speech. Here, is where you share your idea. Always include evidence to back-up your creative direction with how it will accomplish project objectives. It is also beneficial to have visuals to support your story. This can be in form of images, sketches, renderings or videos. These visuals become a memorable moment that compliments your point, creating a spark of curiosity for your next step.
This is the perfect opportunity to allow your viewer to take a trip into your thought process, which is key in communicating your ideas. It’s a great way to explain how a project got from the conceptual phase to final product. Connecting with your audience and sharing your process through vivid storytelling can be a powerful influence. This influence can help steer the client towards your vision and impact their creative feedback.
Close out your presentation strong by summarizing your key points so they remain fresh on the viewer’s mind. Remember that we are all human, not robots… so don’t be too hard on yourself and let your true personality shine. Now go make, shake & create!