Samsung Look Book
– Celebrate The Best Of Your Brand
Industry leaders always look to the future, envisioning fashion-forward designs. With a printed showcase of top designs and invaluable metrics data, the company can see how far they have come. This portfolio of lifestyle images and accomplished marketing goals will also prepare the business for the next big thing.
This high-end showing of Samsung’s best did not go unnoticed. Over 71 million media impressions were garnered, creating a buzz across fashion, consumer, lifestyle, and entertainment media outlets. The book was the winner of Best In Show PIA Mid America’s Graphic Excellence Competition (April 2015).
The Samsung Galaxy Experience saw a total of 20,551 interactions, with 60% coming from Smart Table interactions where consumers demoed the latest Samsung Galaxy devices.