– Your Next Adventure, No Matter How Big Or Small, Starts In Your Backyard
After initial discovery meetings had concluded, MonkeyTag got to work on bringing new and exciting brand identity packages back to Local Hub. Since no brand voice existed before, it was a great opportunity to define a visual system for print and digital advertising. The guidelines created by MonkeyTag became the pathway leading to important marketing tools with the lowest executional price point.
Local Hub wanted to offer hard to find bicycle products, community bike rides, classes, repairs, rentals, and live music all in one place. It wanted to be more than just your typical bike shop that could exist anywhere but still find a successful way to communicate that message to it’s community and consumers through marketing.