Stuff We Are Passionate AboutHanging Out the Shingle: Should You Start Your Own Agency?
At some point, most people look at the owner(s) of their company and the client income coming in and think, “You know, I could do this all by myself. I would make more money, and no one would tell me what to do. It would be great!” In the advertising world, where freelance work is abundant,[...]Improv & Design
As an improv performer, the art of improv permeates every aspect of my life from relationships to how I meet new people. So, of course it would find its way into my job as a graphic designer. When you think about it, improv and design really aren’t that different; they’re both a means to create[...]A Recipe for Success
Since I was a little girl, cooking has always been a hobby at which I’ve excelled. I don’t mean to brag, but I even had a Martha Stewart apron at age 13. However, despite my passion for cooking, baking was my downfall. Baking requires precision, methodical steps, and above all, patience. Recently I’ve decided to[...]The Calm in the Storm: Creativity in an Open-Office Environment
For the past few years, creative studios have made major interior design shifts toward open-office layouts. While tearing down cubicle walls can be great for communication and team interaction, it can also be stifling for creativity. Research shows that in addition to open offices, there is a need for space to accommodate phone calls, brainstorming,[...]New Year. New Focus.
It is that time again, when everyone is determined to find a sense of renewal with the new year. But how often do we keep our resolutions? Each year I tell myself, “you’ve got this” or “of course you can do this all year,” which always ends up becoming, “well, there is always next year.”[...]The Underdog Effect
Have you ever heard a story where a man/woman/team/company overcome great obstacles, hardships and adversity to achieve success? I am sure you have. It is known as “The Underdog” story and it could be a movie genre within itself. For example, there is David and Goliath, Rocky, Rudy, Cinderella Man, Invincible, The Pursuit of Happiness,[...]Food For Thought
At MonkeyTag, we are all foodies. We appreciate quality, but also healthy foods that can power us through the day. That’s where I step in. I’ve been involved with MonkeyTag from the beginning, as my husband is one of the founders, and I lean on my expertise as a professional chef to create lunches three[...]Five Sources for Creative Fuel
As a creative, I am in a never-ending search for creative fuel. A fuel that drives my need to create, whilst expanding my design beyond its comfort zone. This creative fuel, or inspiration, can come from anywhere, any day, at any time. I may notice a unique logo on a bicycle while heading into work[...]Yellow Conference – So Much Goodness
Last month, I was fortunate enough to attend the Yellow Conference in Los Angeles. The Yellow Conference is aimed at hard working women who aspire to accomplish something much greater than themselves. The conference brings together creative innovators from all over the world to connect, get inspired, and receive practical tools and resources to help[...]The Big and Small of It
If I had to narrow down one thing I’ve gained over my years working in the creative industry, it’s the value of perspective–from experiences both good and bad that bring life into focus. One such valuable perspective was moving from a large agency to a small one. The three biggest differences? Client rosters, daily workflow[...]